1. Home
  2. /
  3. Curriculum
  4. /
  5. Enterprise & Marketing

Enterprise & Marketing

Key Stage 4

OCR Cambridge National Enterprise & Marketing (J819)
This course explores how businesses develop ideas, understand customers, and market products successfully. Students learn how to research markets, design products, set prices, and promote businesses while building key skills in creativity, analysis, and decision-making.
 

Why Choose Enterprise & Marketing

Students develop valuable skills in problem-solving, creativity, and business thinking while gaining real-world experience in planning and pitching business ideas – preparing them for further study and future careers in business, marketing, and entrepreneurship.
 
Year 10
OCR Cambridge National Enterprise & Marketing (J819)
This course explores how businesses develop ideas, understand customers, and market products successfully. Students learn how to research markets, design products, set prices, and promote businesses while building key skills in creativity, analysis, and decision-making.
 
Year 10
Students begin by developing their understanding of enterprise and marketing concepts, including customer needs, market research, and business aims.
They then complete the R068 coursework (Design a Business Proposal), where they research, design, and justify their own business idea in response to a real-world brief.
Towards the end of the year, students begin work on R069, focusing on how businesses promote and present their ideas.
 
Year 11
Year 11
Students complete the R069 coursework (Market & Pitch a Business Proposal), developing promotional materials and pitching their business idea.
The remainder of the year focuses on preparing for the R067 exam, revising key enterprise and marketing concepts and practising exam-style questions.
 
Course Structure
R067: Enterprise & Marketing Concepts (40%) – Written exam covering enterprise skills, market research, marketing mix, and business planning
 
R068: Design a Business Proposal (30%) – Coursework where students research, design, and justify a business idea based on a given brief
 
R069: Market & Pitch a Business Proposal (30%) – Coursework focused on branding, promotional materials, and pitching a business idea

Key Stage 5

AQA Applied Business (Level 3)
This course develops a practical understanding of how businesses operate in the real world. Students explore how businesses plan finances, market their products, and make strategic decisions, while building strong analytical and problem-solving skills through real business scenarios and coursework tasks.
Year 12
Students begin by developing core business knowledge through:
  • Unit 1: Financial Planning and Analysis (Exam) – understanding costs, revenue, profit, and financial decision-making
  • Unit 2: Business Dynamics (Coursework) – exploring how businesses compete and grow in changing markets
  • Unit 3: Entrepreneurial Opportunities (Coursework) – identifying and developing business ideas
Towards the end of the year, students begin work on Unit 5 and Unit 8, introducing marketing and business development skills ready for Year 13.
Year 13
Students complete:
  • Unit 5: Marketing Communications (Coursework) – developing promotional strategies and understanding how businesses reach their target audience
  • Unit 8: Managing and Developing a Business (Coursework) – applying business knowledge to real scenarios and decision-making
  • Unit 4: Managing and Leading People (Exam) –  understanding leadership, motivation, and workforce management
The course combines coursework and exam preparation, with students applying their knowledge to extended responses and real business contexts.
Scroll to Top