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ENTERPRISE  & MARKETING

SUBJECT OVERVIEW



WHO IS THIS QUALIFICATION FOR?


This qualification is for learners aged 14-16 who wish to develop applied knowledge and practical skills in enterprise and marketing. It is designed with both practical and theoretical elements, which will prepare students for further study of qualifications in enterprise, marketing or business. For example, learners may progress onto OCR’s Level 3 Certificate in Preparing for a Business Venture, OCR’s Level 3 Cambridge Technicals in Business, Introductory Certificates in Marketing or A Levels in related subjects.


Pupils at The Whitby High School can opt for this subject at the end of Year 8.


WHAT WILL THE LEARNER STUDY AS PART OF THIS QUALIFICATION?


All learners will study three mandatory topics as follows:

 Enterprise and marketing concepts

 Design a business proposal

 Market and pitch a business proposal


ASSESSMENT


Assessment is through the assembly of portfolio evidence (Design a business proposal and Market and pitch a business proposal) and also through the completion of an external exam (Enterprise and marketing concepts).


WHICH SUBJECTS WILL COMPLEMENT THIS COURSE?


This qualification is complemented by a range of GCSEs such as Business, Maths and English. It also complements creative subjects such as Art and Design and can be delivered alongside other vocational courses including ICT and Creative iMedia. This specification contains OCR’s Level 1/2 Cambridge National Certificate in Enterprise and Marketing for first teaching September 2017.


WEBSITE ADDRESS


https://ocr.org.uk/Images/338513-specification.pdf


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